The Executive Secretary Guide to Building a powerful personal brand
We all have a personal brand whether we realize it or not. It determines not only our long term earning potential but also at times also our future opportunities. A strong personal brand cannot be faked, it needs to be authentic and is refined over time by being consistent and professional.
The goal of this book is to get practical about building and maintaining a strong PA brand. The lessons within are from my own career and some learnt and observed from some of the top assistants from around the globe who I have been privileged to meet.
In a world where more assistants are competing for fewer positions we need to become aware of the value of our own personal brands and how to make our brands work for us. What are the things that build and damage our brands and how do we ensure that we our brands are considered a premium and desirable.
Anel Martin has been a prolific writer for many years. She has written extensively for Career Success, A-Z Annual and Executive Secretary Magazine. Her article “PA PTY LTD – Building a Powerful PA Brand” was the spark that ignited her international speaking career and the idea that turned into her first book.
Another series that she is exceptionally proud of is her five part series on stress that she produced for DeskDemon UK which had mass appeal and helped many assistants all over the world.
There are various resources written by Anel Martin available for free on the web, some articles and extracts are shared below. ENJOY!
LEARNING CIRCLE MATERIAL - FREE ACTIVITIES FOR SUCCESS