Seth Godin and the race to the bottom.

This week, in my random travels doing research on the internet I stumbled across Seth Godin. What a revelation! Here is a man who finally puts into words the things that I have experienced in the last few years.

Light bulb moment number 1: The Race to the Bottom
Companies are in a race to do things cheaper and quicker often at the expense of quality. What does this mean for us? If you are the kind of assistant that takes no initiative and works solely on instructions, your company will find someone who can do your job cheaper.

Light bulb moment number 2 : The Race to the Top
Find out what is premium about YOU. What can you do that no one else can? What is your niche? This will ensure your long term sustainability in the workplace and ensure that your salary matches your skill, passion and commitment.

Light bulb moment number 3: Pick yourself
For some reason we are waiting for SOMEONE to say "you are good enough", "I see your potential" or "please join my project, I think you can add real value." Volunteer, put your hand up, make people aware of what you can do. PICK YOURSELF!!!!

Light bulb moment number 4 : Your product is not for everyone
We are in a culture of spray and pray. This is not effective. It is impossible for everyone to like what you do. Find out who your customer is. Find a boss that needs YOUR SKILLS, YOUR PERSONALITY and YOUR PRODUCT. Stop trying to get everyone to like everything you do!

Light bulb moment number 5 : Find your tribe or create your tribe
Find people like YOU. Reach out to them. Learn from them, teach them, support them and add value to them. We are moving into a collaboration/connection economy, so be READY!!!

Have a happy week!